Designing Mobile UI Experiences for Hennessy

Client

Moet Hennessy Diageo

Industry

Luxury · Wine & Spirits

Services

UI Design / Product Design

Platform

Mobile CRM & Membership Experience (WeChat Ecosystem)

Role

UI Designer

Hennessy Le Club is a mobile experience on WeChat for loyal members. I designed the UI to simplify navigation across tasks, badges, rewards, and events, while reflecting Hennessy’s premium brand identity. The mobile platform launched in August 2021, delivering an engaging rewards system with positive feedback from clients.

Tasks Center ⟡ Users Complete Tasks to Earn Rewards

Account Registration ⟡ Users Fill Out Information to Register